Before joining the National University of Singapore in 2014, Dr. Lee was an Associate Professor of Marketing at Columbia Business School where he spent the first eight years of his academic career. He received a BSc in Computer and Information Sciences from NUS, a MS in Computer Science from Stanford University, and a PhD in Management (Marketing) from the MIT Sloan School of Management.Leonard’s research investigates how emotional and cognitive factors influence consumer judgments and decision making, with applications in public policy domains such as healthcare and sustainable transportation. Additionally, he is interested in understanding shopping motivations and behavior in real-world environments.