Lily spent over 20 years building brands with international marketing communication agencies in Hong Kong, Singapore, and Beijing. She worked with global brands to strengthen their presence in local markets, as well as supporting local brands in expanding globally. Her most recent corporate role was as the Managing Director of OgilvyOne Beijing.

In 2016, Lily transitioned to the social sector, driven by a growing sense of social responsibility. She currently works with nonprofits and social businesses in the region on strategy and communication. She serves as a board member of Partners Asia, a United States nonprofit organization that supports community-led development projects in Southeast Asia.